For project 3, we have to choose 5 website and do some reviews.
The first topic is "Online Store" so I chose "Official Apple Store" as my subject.
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Screenshoot http://store.apple.com/au
The website I chose for “online store” topic is the “Official Apple Store”. The interface design of the Official Apple Store is very concise and simple. This website looks concise and professional as a result of using cold colors, include white, black and dark blue. Cold colors also bring about modern and high-tech feeling. There is a search engine on the left-hand side which is convenient for audiences to find whatever they need. If audiences haven’t definite target any productions, they can look after each category from the navigation below the search window. In the middle of the page, namely the first area audience will notice, was those productions which are holding the promotion. In addition, other topics in center area also display the photography of productions in order to catch viewers’ eyes. Audiences can look at production details, functions, price and different angle photo shoot, or comments from other customs. It could keep more space between each section to make this website looks more clear. It could increase something to interest people, for instance, iPad 3D view so audiences can see it from 360 degrees. Although the Official Apple Store is a simple website, it actually works well so far.
