Project 03 -- WebReview 03
03 -- Ad/creative agency
http://struck.com/
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Screenshoot http://struck.com/
“STRUCK” is a digital-forward creative agency. Audiences will see the moving advertisements, including STRUCK logo and the cases they completed. Therefore, people could get the first impression of this agency quickly. In addition, they place all the work as one page in the portfolio which could be convenient for customers to watch all of them at the same time. But they perhaps should provide more information for each work not just the picture. The interface for STRUCK is not complex, to be more specific, the color contrast is simple and the composing is also plain. Simple style for this website is necessary because the works displayed here are multicolored and plain background won’t bewilder viewers. The main navigation bar won’t leave the screen even when the viewers sliding down the page and that make it easy to see. There are just four main buttons in the navigation bar so people will not be confused by too many options. This website is easy to catch on and memorable. Actually “struck.com” might more like a work gallery, they offer word information in their blog.
Although it did not give too many word information but customers still can at least understand whether they want to contact with the agency or just quit. The speed of downloading could be the weakness and it should be faster or customers need more patience.
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Screenshoot http://struck.com/
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